Prettier in pink: Heinz, Mattel launch limited 'Barbie'cue sauce

LONDON (WKRC) — Need a new color palette for weekend barbecues or burger nights? Heinz, in partnership with Mattel, is offering a new, limited condiment that will make any meal prettier.

The novel, pink "Barbiecue" sauce by Heinz was teased by the companies starting in August of last year, with the extreme popularity of the "Barbie" movie, and is being produced to mark the 65th anniversary of the iconic toy.

The first batch of the condiment was released by the Kraft company, which owns Heinz, in the United Kingdom Monday in a run of 5,000 bottles. A nationwide run at a British supermarket will follow later in the week, per reporting by CBS, which also said that the sauce will then be available through a UK delivery service sometime in the middle of May.

The condiment's pink color comes from beetroot extract.