(KUTV) — Chef Boyardee is throwing it back to the classics with a new "when past meets present' campaign featuring Donny Osmond and rapper Lil Yachty.
The campaign promises "high-quality ingredients reminiscent of those The Real Chef Boyardee would serve up."
The company chose Osmond and Lil Yachty, two diverse musical talents, to re-imagine the "Thank Goodness for Chef Boyardee" jingle.
The resulting jingle "Start The Par-dee" features Lil Yachty's hook and a solo feature by Osmond.
A tweet from Osmond announced the video on Monday.
The jingle features a rapped verse from Osmond:
My name is Donny-O / And you know I love my ravi-o / I'm gonna let you know / Sauce it up, sauce it up, here we go / Give me more cheese, life is a breeze / When me and Yachty party we call in Chef Boyardee.
The remix incorporates elements from classic Chef Boyardee campaigns from the 1980s, like this one:
The remix and accompanying ad campaign promises a return to the brand's wholesome roots using ingredients like "real Romano cheese, Angus beef and California tomatoes."