WASHINGTON (TNND) — With just three weeks until the election, Donald Trump and Kamala Harris are crisscrossing the nation.
This race is shaping up to be one of the closest in modern history. The campaigns are putting heavy effort into swing states like Michigan, Georgia and Pennsylvania where a small margin of votes could tip the scales.
In the background, both campaigns are focused on gender-based gaps in support.
A recent New York Times/Siena College poll shows 56% of women and 42% of men are planning to vote for Harris. Those planning to vote for Trump are 53% men and just 40% women.
To boost his support among women, Trump is attempting to brand himself a "protector of women."
But he's still hitting Harris with criticism, telling rally attendees in Pennsylvania last week, "That is one dumb woman." Trump also said, "You know, I don’t want to be nice. Somebody said you should be nicer, women won’t like it. I don’t care."
Meanwhile, a Harris ad targeted at men fell flat. The ad had lines like "I eat carburetors for breakfast" and "I'm not afraid of women." Some critics are calling it perhaps the cringiest political ad ever. TikTok user Jeffery Mead said, "This ad should have never aired. If you want to turn men the other way, this is how you do it."
Historically women have higher voter turnout than men, which could end up being an advantage for Harris.