PUMA opens second North American flagship at BLVD Las Vegas

LAS VEGAS (KSNV) — PUMA has unveiled its second North American flagship store at BLVD Las Vegas, the largest standalone retail and entertainment destination on The Strip.

The store, which spans three stories and 25,000 square feet, opened its doors this weekend.

PUMA said the new location reimagines the traditional brick-and-mortar store with tech-powered immersive and interactive experiences, including an F1 simulator, arcade, and customization studio.

The grand opening featured a ribbon-cutting ceremony with PUMA athletes Rickie Fowler, a PGA Tour golfer, and Xavi Simons, a footballer.

The event also included a performance by The Jabbawockeez, a popular dance crew from Las Vegas.