iHeartMedia to debut free fan experience ahead of festival in Las Vegas
LAS VEGAS (KSNV) — TheiHeartRadio Music Festival is back in Las Vegas and is bringing a new interactive experience for fans to enjoy.
On Wednesday, festival organizers announced the new‘House of Music' immersive activation, which will be free and open to the public before, during, and after both shows starting at 4 p.m. through 1 a.m. at Toshiba Plaza.
The fan experience is said to payhomage to musicians, fans, and tech with a series of multisensory, mixed-reality installations created to make fans feel closer to the artists they love.
Fans will be able to enjoy the following at the activation:
- A 50th Anniversary of Hip Hop room inspired by Public Enemy where fans can grab digital paint to co-create an original piece of graffiti art with Chuck D
- A Kelly Clarkson room where fans can get a special digital Aura Reading to find out which Chemistry song matches their mood
- A Fall Out Boy room where fans can step onto the set of the “Hold Me Like a Grudge” music video
- A TLC room where fans can step into the ladies’ walk-in closet filled with their signature looks and exclusive merch for purchase
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TheiHeartMedia Music Festival returns toT-Mobile Arena on Friday, September 22, and Saturday, September 23 with acts likeLenny Kravitz, Fall Out Boy, Kelly Clarkson, Travis Scott, Lil Wayne, Sheryl Crow, and more set to perform during the weekend event.
Tickets are still available and can be purchased online.